Mac DeMarco has shared a graphically fun new music video for “This Old Dog,” the lead single and title track from his latest studio album, which was released back on May 5. The video is a 360-degree, virtual reality experience from the slacker rock musician, which was reportedly developed by Pitchfork alongside multimedia artist Rachel Rossin and Inception VR.
As seen in the video above, the viewer has the option to look all around a constantly-evolving and colorfully psychedelic world. While the graphics transport older fans back to a time of lower-resolution video games and special effects, the overall imaging seems to fit the song’s innocently curious and relaxing themes, like a weird trip down some old memory lane.
According to the video’s YouTube page, the visual experience “takes Mac's playful sense of humor and infuses it with first generation CGI and 90's video game graphics, sending the viewer soaring to dizzyingly psychedelic heights.”
DeMarco has spent much of his spring and summer on the road in promotion of This Old Dog. He'll be touring across North America throughout the fall alongside The Flaming Lips until early October, before heading over to Europe for some solo dates starting in November. Tickets for select shows on his upcoming fall run are on sale now and can be purchased by clicking here.