Pepsi Mexico enlisted Colombian band Morat, singer-songwriter Sebastián Yatra and Mexican artist Sofía Reyes for its latest campaign. The three Latin acts come together for the new "Joy of Pepsi" commercial that premiered on Jan. 23.
Morat recently released the Balas Perdidas album and the band gearing up for a U.S. tour in April. Fellow Colombian artist Yatra broke through last year with his debut record Mantra. Reyes scored one of the past year's biggest hits with the sassy "1, 2, 3" featuring Jason Derulo and De La Ghetto. All three acts are riding high, so Pepsi got them to collaborate on a Spanish version of the "Joy of Pepsi" jingle.
In the music video-like commercial for "Joy of Pepsi," Morat picks up a stranded Reyes and Yatra in a van. As the musicians drive into town, they inspire joy among the people along the way. Their reggaeton-tinged update of the Pepsi tune is a bubbly blast. Tickets for Morat's upcoming Balas Perdidas Tour are now on-sale.