UK’s The 1975 have shared their new colorful video for ‘Love It If We Made It’ exclusively on Spotify. The “vertical” clip features the band performing the track with their colorful silhouettes on display while the song’s lyrics are displayed above them. Think back to those 2000s iPod commercials – it’s kind of like that. Check out the video here.
Speaking about the song to Zane Lowe in July, frontman Matt Healy said “I think it’s quite inward, even though I try and speak about larger things than myself, I try to use myself as the frame to do so. Especially on ‘Love It If We Made It’, it’s quite outward. It’s me looking out. It’s an interesting one cos there’s not a lot of context and a lot of the things I say in that are direct quotes from people or they’re headlines that I’ve read.”
The song, which was originally released in July, is taken from their upcoming album A Brief Inquiry Into Online Relationships, which is set to arrive this October. Previously the band shared the lead single “Give Yourself a Try” back in May. The band plans to premiere their next single, “TOOTIMETOOTIMETOOTIME” next Wednesday, Aug. 22.
The 1975’s upcoming record is the highly anticipated follow up to their second album I Like It When you Sleep, for You Are So Beautiful yet So Unaware of It, which came out in 2016.