The electro-pop/production duo known as The Knocks have shared their new video for “Ride or Die,” the previously released 2018 single which also features vocal contribution from Foster The People’s Mark Foster. The light-sounding, dance-friendly summer track initially arrived earlier this spring back on March 9, and has since undergone numerous remixes from artists ranging from Big Gigantic to Sir Sly. The new video, however, is an entirely different adventure in its own right, as The Knocks’ two members, Ben "B-Roc" Ruttner and James "Mr. JPatt" Patterson are sucked out of reality and launched into a world of throwback Hollywood films with references to classic films like “Pulp Fiction,” “White Men Can’t Jump” and “Rocky.”
The video for “Ride or Die” can be watched in full above, and opens up with Ruttner and Patterson passed out in front of a late-night television set before being sucked into their movie-themed dream world which takes them from beachside basketball courts, to training in a dark boxing gym. Foster can be seen throughout the musical adventure as his takes on the roles of a boxing trainer and worthy basketball adversary. Fans who watch the video until the end will also be treated to a little “Men In Black” mind-erasing action as well.
“Writing the song, we wanted to create a warm nostalgic sound that centered around the idea of friendship and celebration,” The Knocks said about their 2018 single. “When our friend Kenny Laubbacher approached us with the idea of shooting a music video based on classic movie duos…our love for nostalgic movies and referencing classic imagery made it a no brainer.”
Foster also added in about his contributions to the song and new video in saying, “If you ever need someone to play Burgess Meredith, don’t think, please just call me.”
The March release of “Ride or Die” acts as The Knocks’ first and only studio release of 2018 so far, as it will be featured on their upcoming sophomore album, New York Narcotic when it arrives sometime this spring. Fans can catch the duo out on the road with Paramore this summer.
The Ride Or Die video is out now!! We had such a good time shooting this video with @fosterthepeople... our shared love for nostalgic movies and classic imagery made this video a no brainer. SMASH THAT LINK IN BIO AND GRAB THE POPCORN Directed by @kennyjamez & @joelknoernschild Featuring: @scott_haze DP: @thisisdannel Editor: @velocity_b Producer: @sb_projects Prod design: @cfsteidle VFX: @keddcook Styling: @kasstagrama Hair: @nettyjordan Makeup: @heatherroseharris