Adam Levine's web series premieres in less than two weeks, so YouTube has dropped the trailer for "Sugar." Watch it by playing the video above to get your first look inside the upcoming show, which features musicians surprising deserving fans with live performances, before the full episodes are available on YouTube Premium starting on Aug. 15.
"Sugar" is inspired by Maroon 5's hit music video of the same name and carries the concept forward by having other singers and groups recognize some of their biggest fans by making unexpected appearances. Maroon 5 appears in one episode and opens the trailer by casually strolling into a restaurant before Levine and bandmate James Valentine render diners speechless.
Another highlight of the trailer is Levine's fellow "The Voice" coach Blake Shelton chipping in to surprise a fan who's been profoundly affected by his music. Anyone who is familiar with Shelton knows what a massive personality he has, but the "Sugar" trailer devotes a significant amount of time to the story of the fan he's surprising, letting the audience know just how important being a Blake Shelton fan is to him.
Fellow "Voice" coach Kelly Clarkson also is featured in the trailer as she prepares for her own episode.
Stretching a music video into an eight-episode TV series is a risky venture, but based on the "Sugar" trailer, this one might be a hit of its own. Music fans love a feel-good story and the fact that Levine has recruited artists whom audiences will immediately recognize help, too. Viewers will no doubt be drawn in by the names of the featured artists, but YouTube's trailer indicates that it's going to spend just as much time with the fans and demonstrate why people watching should care about these stories.
The only downside? Per the original press release, "Sugar" will only be available to watch on YouTube Premium, meaning that fans will have to pay a subscription fee in order to watch the show. Will music fans want to spend the extra money and subscribe to see these kinds of stories? It's a big ask, but given how the original "Sugar" music video has now been seen by billions of people, maybe it's possible. If anyone can draw an audience in and tell a story that will melt them on the spot, it's Adam Levine.
Fans who want to see Maroon 5 live this fall can get tickets to their Red Pill Blues tour through AXS. Tickets are on sale now using the below links:
For more on Maroon 5, visit their band page at AXS.