The Weeknd released his latest set, an EP titled My Dear Melancholy, on March 30 and the R&B star earned his third consecutive No. 1 on the Top 200 Albums chart. All six of the tracks also debuted on the Hot 100 including the track "I Was Never There" at No. 35. Now, that track's name has been morphed into a documentary music video titled "He Was Never There," released April 9.
The brand new video following the moody lyric video for "Call Out My Name" was directed by Joachim Johnson and is labeled a "docupoem" taking behind-the-scenes footage of The Weeknd recording his newest collection of songs. My Dear Melancholy appears to be an organic writing process for the singer-songwriter as he says in the new video, "It's exciting to me that this s**t is coming out so quick. As far as us being like, 'Hey we're doing this thing,' it's just been a month and a half."
The video features isolated vocal recordings by The Weeknd, whose real name is Abel Tesfaye, as he navigates what type of sound he wants on his tracks. While behind-the-scenes footage is often put together similar to an EPK format (electronic press kit), "He Was Never There" is more eerie and haunting with blue and red lights as if one was penetrating The Weeknd's thoughts during the recording process.
The Weeknd's Coachella performance will be live streamed via the festival's YouTube page later in April and tickets to the event can be purchased via AXS here.
Watch the docupoem for "He Was Never There" above.