Where Are U Now: A look back at Justin Bieber's watershed 2015

2014 was a slightly rocky year for Justin Bieber to say the least. But it seemed that his New Year’s resolution for 2015 was to try and be the best Biebs he could be. As 2015 draws to a close it certainly appears that he made good on what he set out to do. He began the year with an emotional apology video on YouTube and ended it with the release of a wildly successful album, both commercially and critically. All the while dropping bits of knowledge on his beloved Beliebers and society at large that were harbingers of a young man who is seeing fame, wealth, and success for what they really are. Haters are always gonna’ hate, but it’s only because they don’t understand. And understanding is something that Justin Bieber seemed to seize in 2015.

The Apology Video

Bieber started off 2015 right for someone who was in his position, by humbling himself in that most public of forums, YouTube.  In the darkened video, Bieber apologized for his “arrogant” and “conceited” behavior in the past year and reveals his revelation that he is not who he was “pretending to be,” a fairly mature revelation for a 20 year old.  Bieber seemed to be exorcising some demons through that very public psychotherapy.  It helped him to move on and begin the great year he was about to have.

The Singles

2015 may have been the year that we saw Justin Bieber make the always difficult transition from teen heart throb to artist.  The Beatles did it. MJ did it.  JT did it.  And it seems that in 2015 Bieber has taken that crucial step himself.  His longevity depends on it.  

The music Bieber has released in 2015 has a more mature tint to it and like it or not, no one can deny that his singles weren’t a step in the right direction musically.  He kicked off the year right by dropping the Skrillex and Diplo (otherwise known as Jack Ü) produced “Where Are Ü Know” in March of 2015.  Like them or not, Skrillex and Diplo are two musicians at the top of their game and were a good match for Bieber at that point in his career.  

Throughout the year and in anticipation for his comeback album, Bieber released “What Do You Mean,” “Sorry,” and “Love Yourself,” which were more on the pop side than “Where Are Ü Now” while still dealing with more mature subject matter.  While “Where Are Ü Now” topped out at #3, all three of the afore mentioned singles debuted at #1.

The Roast

There is perhaps no better way to get things off your chest than to be able to make fun of yourself.  Letting things roll off your back with a shrug is also a sign of maturity. Although some of the jokes may have cut a bit deep, Bieber took it on the chin and was able to laugh at himself.  If you haven’t seen it you should definitely check it out.  Here is Snoop’s smokin’ roast of The Biebs.

The Wisdom

Armed with his newfound wisdom, Bieber did with it what anyone should do with knowledge when it is discovered, he shared it.  He helped the Jenners as they were suddenly thrust more into the limelight more than their famous sisters.  In an interview with Billboard that came out in November, Bieber told the magazine that he wants “people to be more kind to young celebrities.  Like Kylie [Jenner]. Look at her world: She has been living on TV since she was a kid. Every time she’s looking around she sees a camera, and that’s affecting how she’s thinking and how she’s perceiving people and why she has to do certain things ... Situations that happen taint your mind, especially in this industry. Especially for girls.”  This is certainly not someone who is wallowing or floundering in fame, but someone who has seen it for what it really is.

Purpose and World Tour

To celebrate the release of his album new album Purpose Bieber announced a show at The Staples Center in Los Angeles dubbed “An Evening With Justin Bieber.”  The shows—where Bieber showed off his short film “Purpose: The Movement” and the dance troupe featured in the “Sorry” video, as well as answering questions from fans—sold out so quickly that two more shows had to be added.  Bieber also released a video for every song on Purpose that definitely showed off his artistic side.  The shows themselves were so successful that Bieber announced two more “Evening With” performances in Chicago and Houston.  Shortly after he announced the “Purpose World Tour” set for 2016.


And this is where we find The Biebs.  Standing on the dawn of a new year with a wildly successful one behind him.  It will be exciting to see where he goes from here.