No one would normally associate an EDM act with cryptocurrency, but Years & Years is not your typical act.
Not only are they very proficient at their sound, but, as it turns out, the synthpop British group is also pretty knowledgeable at cryptocurrency. For those unfamiliar with what cryptocurrency is, it is a type of digital currency that is gaining steam and popularity, especially among young people.
It would take a while to explain the dynamics of cryptocurrency, so it won’t be explained in-depth in this post. What will be explained in brief is the fact that Years & Years now has its own currency. It’s called YearCoins, which ties in with the upcoming release of their second LP, Pablo Santo.
The album, due out on July 6, is wrapped in what the group describes as a “genderless sci-fi Utopia,” and YearCoins figures to be a huge part of this brave, futuristic world. So, in essence, YearCoins is both a real currency and a promo for their LP, which is anticipated in the EDM world.
Cryptocurrency is not the only way Years & Years will get the word out on Pablo Santo. The band will also hit the road in the U.S. to give the album its proper promotion, and here’s the complete tour itinerary and ticket information.
Keep in mind that all dates and venues are subject to change, and traditional currency will be needed to purchase tickets.